WHO WE ARE
Nice to meet you. THE BACKGROUND STORY
Fierce + Regal was born out of our pursuit for elevated active wear that looks great and performs even better. We searched for pieces that could seamlessly transition through our day-to-day activities and exist beyond our workouts. When we couldn’t find the level of refinement we craved, we set out to create a performance wear line that combined style and simplicity with innovative designs.
DESIGNED FOR YOU
We teamed up with the best designers from top performance wear brands and fused their technical knowledge with our eye for detail to produce a core collection for the modern woman. Designed in a luxe, neutral color palette with a minimalist aesthetic, our styles are made to either be worn together or with pieces already in your wardrobe.
We sourced the globe for the very best materials that smooth your curves, move with you, and feel luxurious to the touch. Our core fabrics originate from Italy and offer excellent moisture wicking, pill resistance, quick dry technology, and four-way stretch. Our leggings boast twice the Lycra® content of traditional active wear brands—which means two times the hold and support—so you can feel comfortable and confident wherever the day may take you.
IT’S ALL IN THE DETAILS
We designed every element of our collection purposefully with today’s active woman in mind. Our styles feature luxe fabrics in sheer and matte textures, strategic cutouts and thumb holes, bonded edges, and functional zippers, built-in bras, and more.
Margi Gad, Co-Founder and CEO
Margi created Fierce + Regal as an athleisure brand that would look polished, sleek, and could seamlessly transition to everyday wear. Margi envisioned Fierce + Regal as a brand that would give women the confidence and empowerment to achieve anything from the gym to the boardroom – and everything in between.
Margi believes that every woman expresses the words ‘fierce’ and ‘regal’ in her own unique way. She is a staunch believer in encouraging women to celebrate their inner strength, and embrace life with regal confidence. By embodying the words ‘fierce’ and ‘regal’ Margi and her partner and co-founder, Kassia Davis are committed to inspiring other women to do the same.
Before establishing Fierce + Regal in 2017, Margi was a private jeweler in New York City and Boston. Prior to her time in the fine jewelry market, Margi grew up in a family of clothing manufacturers in Louisville, Kentucky. She learned about style, substance, and quality at a young age, which still inspires her design aesthetic for Fierce + Regal today.
Kassia Davis, Co-Founder and CEO
Kassia joined Fierce + Regal because she believes strongly in leading a company that allows women to live confidently by embracing their inner power.
Kassia’s strong ties to the athletic wear industry allow her to support the direction and expansion of Fierce + Regal as a leader in the industry.
Kassia believes that every woman expresses the words ‘fierce and regal’ in her own unique way. By embodying the words Fierce and Regal, Kassia and Fierce + Regal co-founder Margi Gad are committed to inspiring other women to do the same.
Prior to her role at Fierce + Regal, Kassia worked for nearly ten years at New Balance. Growing up as the daughter of the Chairman and Vice Chairman of the brand, Kassia became well versed in the world of sport. At New Balance, she held the role of Apparel Product Manager for Studio, Lifestyle, and a collaboration with Heidi Klum. Additionally, she was the Strategic Account Manager for Nordstrom, and finally, was the Director of Merchandising for New Balance’s Global Flagships and E-commerce.